欧唯特服务（中国）为国航常旅客俱乐部提供新增服务

贝塔斯曼服务集团公司供稿 | | 2004-03-17 09:41:37 　　欧唯特服务（中国）从2003年9月1号开始，为"国航知音"常旅客俱乐部提供的新增服务正式启动。结合"国航知音"常旅客俱乐部活动的增加，欧唯特服务（中国）负责为其提供数据采集业务。服务内容包括：新会员招募，追溯航班记录以及维护会员数据。

　　"国航知音"是国航在中国首家推出的里程累积奖励活动，是专为经常乘坐国航航班（包括国际和国内航班）的旅客而设计的客户忠诚度计划。俱乐部秉承"旅客至上"的理念，始终以旅客需求为中心。

　　随着新国航的正式成立，"国航知音"常旅客会员人数也已随之增至一百多万，为了更好地服务于会员，提升服务质量，树立新国航的品牌，"国航知音"俱乐部加大其市场活动和合作项目的发展。欧唯特服务（中国）此次为其提供的新增服务，是为了更进一步完善俱乐部的客户关系服务和管理。帮助准确定位其市场活动和导向，并且优化管理会员数据。

Extension of services for Air China

arvato services has extended its services for its customer Air China. From 1. September 2003 arvato will handle all data capturing activities associated with Air China's frequent flyer program "Air China Companion" club. These services include: enrolments of new members, the retroactive crediting of flight activities and the maintenance of member's data.

"Air China Companion" is a rewards activity of miles accumulation which is the first Frequent Flyer Program (FFP) in China by dedicated design to passengers who take air china airlines (including both international and domestic airlines). "Air China Companion" always carries out the concept of "Customer always take the privilege" centered with customers' demands.

The FFP members was grown up to one million since "New Air China" launched. "Air China Companion has developing many marketing activities and cooperation projects for serving member with better services to raise its service quality and increase its awareness of its new brand image. The aim of these extension services provided by arvato services (China) is to further perfect the performance of its customer relationship services and management and assist Air China to position their marketing tendency accurately and activities properly with optimized data base for member management.

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