2008中国最佳呼叫中心管理人：郭杨

客户世界|CNCCA |2008-10-13

郭杨：中国工商银行电子银行中心客户服务处副处长

获奖介绍：

郭杨女士自1993年进入中国工商银行工作，先后供职于公司业务、计划财务及办公室等多个部门，有十几年的银行从业经验。2003年郭杨女士进入中国工商银行电子银行中心，担任客户服务处副处长，全面负责95588客户服务工作，先后参与了一体化电话银行中心建设、信用卡电话银行业务集中、电子银行中心成都分中心组建等重要项目，积累了呼叫中心建设方面的丰富经验。从2004年开始，郭杨女士创新性地在电子银行中心内部建立了数字化管理体系，通过科学、完善的绩效考评系统充分挖掘内部潜力，使95588的对外服务水平得到了进一步提高。

5年来，郭杨女士领导的电子银行中心团队已经发展成为一个集呼入、呼出、EMAIL、BBS等多项式业务于一体的多媒体式客户服务中心，并在业内率先推出了网上论坛、视频直播、工行工作室、网上客户经理等多项全新的客户服务形式，使95588成为客户了解工行产品和享受工行服务的重要窗口。95588的突出业绩也得到了行内外的一致肯定，其数字化管理工作先后获得2006年度中国工商银行北京分行管理创新一等奖和2007年度中国工商银行青年创新创效金奖，电子银行中心也先后获得 “中国客户关怀与公众服务标杆企业金奖”、“2006年中国最佳呼叫中心”、“2007年中国最佳全国性呼叫中心管理团队”、“亚太地区“中国呼叫中心特别贡献奖”、“金融业最佳客户服务中心”等多项殊荣。

Brief introduction of the Winning Units:

Ms.Guo Yang has worked in ICBC since 1993,she has been worked in Corporate, Accounting，Administration Office and other important department ,she has gained the great experience during these years. Ms.Guo Yang has started to worked in ICBC E-banking department since 2003, and hold the post of Direct General of Customer Service, taking charge in customer service of 95588. She participates the building of integrated phone banking, integrating of phone banking of credit card, establishing of Chengdu E-banking center and other projects which help her learn rich knowledge of Call-Center. From 2004 Ms Guo Yang begins to promote the digital management system in ICBC E-banking. Through effective and comprehensive performance estimation, the service quality of 95588 has made a great progress.

During these 5 years and under the professional leading of Ms.Guo Yang, 95588 has become a multi-function call-center which includes incoming and outgoing calls, email, BBS, and other services. Moreover it has promoted workroom, online client manager, Video Live and other new services, which makes 95588 becomes an essential channel for customers to understand and enjoy the service of ICBC.
95588’s extraordinary achievement has applauded both in banking circle and other fields, integrated in digital by Ms.Guo Yang has been awarded in ‘Innovation of Management of ICBC Beijing Branch (2006)’ and ‘Innovation of Youth Gold Award of ICBC (2007)’. And the recently awarding of 95588 including ‘Gold Award of Model Corporation for China Customer Care and Public Service’, ‘The Best Call-center in 2006’, ‘The Best Manger of Call-center in 2007’, ‘The Special Contribution Award of Customer Service in 2007’ and ‘The Best Customer Service Center of Financial’.

评审单位：

中国电子商会呼叫中心与客户关系管理专业委员会
呼叫中心能力成熟度模型CC-CMM标准委员会
亚太客服与呼叫中心联盟
客户世界机构(CCMWorld Group)

2008年10月

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